Flyer Size in Pixels: Print and Digital Dimensions

The most common flyer size is US Letter (8.5 × 11 inches), which is 2550 × 3300 pixels at 300 DPI for print. For a digital-only flyer at 72 DPI, that same size is 612 × 792 pixels. The pixel count changes with DPI because pixels are relative — more dots per inch means more pixels for the same physical area.

Below is every standard flyer size converted to pixels at both 300 DPI (print) and 72 DPI (digital/screen), plus bleed dimensions for professional printing.

Master Flyer Size Reference Table

The formula: width in inches × DPI = width in pixels. For metric sizes, convert mm to inches first (divide by 25.4), then multiply by DPI.

Print Flyer Sizes (300 DPI)

Use 300 DPI for any flyer going to a commercial printer, print-on-demand service, or professional press.

Digital / Screen Flyer Sizes (72 DPI)

Use 72 DPI for flyers displayed on screens — email attachments, websites, PDF previews, digital signage.

For more on standard paper dimensions, see A4 size in pixels and letter size in pixels.

Digital Flyer Dimensions for Social Media and Email

Digital flyers skip DPI entirely. Social platforms and email clients work in fixed pixel dimensions — what matters is the pixel count, not the dots-per-inch metadata.

Social Media Flyer Sizes

Email Flyer Size

For email flyers, design at 600 pixels wide. Most email clients render content areas at 600px. Height is flexible — keep it under 1500px to avoid excessive scrolling on mobile. Save as a compressed JPEG or PNG under 200 KB so the flyer loads without being blocked by email clients.

Need to resize your flyer for a specific platform? Use the resize tool to set exact dimensions, then run it through compression if the file size needs to come down.

Print vs Digital: Why DPI Matters

DPI (dots per inch) determines how many pixels map to a physical inch when printed. A 2550 × 3300 pixel image and a 612 × 792 pixel image are both "letter size" — the difference is print quality.

For print flyers: Use 300 DPI. At standard reading distance (12-14 inches), anything below 300 DPI shows visible pixel edges. Commercial printers reject files below 300 DPI for good reason — the output looks unprofessional.

For digital flyers: Use 72 DPI (or ignore DPI entirely). Screens display pixels at their native resolution regardless of the DPI metadata embedded in the file. A 1080 × 1080 Instagram flyer at 72 DPI looks identical to the same image at 300 DPI — the platform strips DPI metadata on upload anyway.

The common mistake: Designing at 72 DPI and then upscaling to 300 DPI for print. This does not add detail. A 612 × 792 image resized to 2550 × 3300 will look blurry because the original pixel data was only sufficient for screen display. Always start at your target DPI.

For a deeper explanation of DPI and resolution, see image size for website and how screen vs print dimensions work differently.

Bleed and Trim for Print Flyers

Commercial printers need bleed — extra image area beyond the trim edge that gets cut off after printing. Without bleed, slight misalignment during cutting leaves white edges on your flyer.

Standard bleed: 0.125 inches (3.175 mm) on all sides.

At 300 DPI, that is 38 pixels per side (0.125 × 300 = 37.5, rounded up).

Flyer Sizes with Bleed (300 DPI)

The "+75" is 38 pixels of bleed on each side (38 × 2 = 76, but the standard convention rounds to 75 for the total added per dimension: 0.25" × 300 = 75). Keep all critical content — text, logos, key visuals — at least 0.25 inches (75 pixels at 300 DPI) inside the trim line.

Use the crop tool to trim your flyer to exact dimensions after designing with bleed, or the resize tool to set the canvas to bleed dimensions from the start.

How to Create a Flyer at Exact Pixel Dimensions with Pixotter

1. Go to the resize tool
2. Drop your flyer image onto the tool
3. Enter the target pixel dimensions — for example, 2550 × 3300 for a US Letter flyer at 300 DPI
4. Choose "Exact" resize mode to lock the dimensions precisely
5. Download the resized flyer

All processing happens locally in your browser. Your image is never uploaded to a server — the resize runs via WebAssembly, so the result is instant even for large files.

If the resized flyer is too large for your use case (email attachment, web upload), run it through compression afterward. For print flyers, keep the file as a high-quality PNG or TIFF. For digital distribution, a compressed JPEG at 85-90% quality balances size and sharpness.

For related print formats, see poster size in pixels for larger format printing and business card size pixels for smaller collateral.

FAQ

What is the standard flyer size in pixels? The most common flyer size is US Letter (8.5 × 11 inches), which is 2550 × 3300 pixels at 300 DPI for print. For digital use at 72 DPI, it is 612 × 792 pixels. Outside North America, A4 (2480 × 3508 px at 300 DPI) is the standard.

What size should a digital flyer be in pixels? For social media, use the platform's recommended dimensions: 1080 × 1080 for Instagram, 1200 × 628 for Facebook. For email flyers, design at 600 pixels wide with flexible height. DPI does not matter for digital flyers — only the pixel dimensions count.

What DPI should I use for a printed flyer? Use 300 DPI for any flyer going to a professional printer. This is the industry standard for documents viewed at arm's length. Below 300 DPI, text edges and photo details become visibly soft.

Do I need bleed for my flyer? Yes, if printing commercially. Add 0.125 inches (38 pixels at 300 DPI) of bleed on all sides. This gives the printer cutting room so your design extends to the edge without white borders. Home printing on a standard inkjet does not require bleed.

What is the difference between a flyer and a poster in pixels? Size. Flyers are typically letter-size or smaller (up to 8.5 × 11 inches / 2550 × 3300 px at 300 DPI). Posters start at 11 × 17 inches (3300 × 5100 px at 300 DPI) and go up from there. Posters can use lower DPI (150) because they are viewed from farther away — flyers are held in hand and need the full 300 DPI. See poster size in pixels for complete poster dimensions.